PAWS started as a last-minute idea for a class project. After recently creating an Instagram account for my newly adopted cat, I wanted other pet lovers to experience the joys of sharing pictures of their pets online. My first three ideas included a digital dream diary, a budgeting app for students, and a pet-centered social media platform. The latter received the most support from my peers.
Phase 1: User Research
I interviewed a pool of people about their interest in pets and social media usage.